China’s middle class has a major issue with space and storage in their homes, their homes are generally cluttered and items are stacked upon each other. There homes contain a large variety of items that need to be stored and or displayed, these items vary in size from books to small trinkets, for this reason I will be designing a customizable shelving unit intended for the Chinese middle class which has an average annual income of 100,000 Yuan (20,000 NZ) increasing to approximately 150,000 (30,000NZ) Yuan by 2010. My Shelving will be aimed to retail for around 1,500 Yuan
Current modular shelving can involve placing a numerous amount screws into the wall, instillation must be perfect or the owner will be left with holes in the wall or crocked shelves and also the modular shelving tends to become permanent which dulls the chance of it being changed or removed when the owner leaves.
The finished product will be flat packed to make it easier to install in small apartment complexes and will also reduce manufacture costs. The shelving must be totally customizable to each individual consumer and will be design for is designed to be situated in the living room, I will be incorperating traditional chinese furniture styles into my design through either color,materials or shapes into a contempory piece of furniture.
there is to be little to no permanent fixings including wall screws allowing the user to re arrange there shelve and add or remove segments and also be able to be totally dismantled.
The intended size is to be approx 2m x 1.5m wide
The depth and length of each of the shelves will vary as each piece is differs as the user only selects the right sized shelf for each item/s.
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2 comments:
Sounds like an interesting Product and project, have a look at companies like DIY, Home Depot or B&Q who has established Do It Yourselves stores in China and making a success out of it. This may be the route to market for your product. Or if you are looking for more of a high class look and feel to your product - maybe a lifestyle store, even IKEA. Hope it will help you is some way!
cool man, your blogspots coming along well,
hunt moa
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