As part of my research i wanted to look into chinese traditions and as a part of this i have been looking into the Chinese meanings behind colour. there are five key elements, each element is represented by a colour and each one of the five elements is part of a circle which represents life.
The question is, do todays chinese consumers consider the meaning behind the colours of the products/furnishings before purchasing or do they simply buy the one they think would look the nicest in there home?
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